The average American is exposed to 4,000-10,000 advertisements each day. In the midst of all of this communication, how do we cut through the noise and ensure our conservation messages are heard? More importantly, how do we ensure that messaging inspires action once our audience goes back into the onslaught of marketing that they work so hard to ignore? Using marketing techniques and The Peregrine Fund’s communications strategy as a case study, this presentation will provide guidance in how to construct conservation education messaging that rises above the din and inspires audiences to change their behavior for the betterment of our planet.
Erin’s career began at the Columbus Zoo and Aquarium where she developed her passion for training, education, and conservation. She then worked at the National Aviary for nine years. After earning a master’s in nonprofit management, she moved to Leadership Pittsburgh, Inc. to train business executives to become community leaders. After moving to West Virginia, she co-founded the Avian Conservation Center of Appalachia while teaching Public Administration at West Virginia University. Erin is a 20-year IAATE member, has been on IAATE’s Board of Directors for the past seven years, currently serving as secretary. She is currently the Vice President of Education and Outreach at The Peregrine Fund, where she is responsible for carrying out a portion of their strategic plan: to inspire everyone in the world to care about raptors.